Search Engine Optimization Services
We provide a wide array of professional SEO services designed to help Websites rank better. SEO service areas include, but are not limited to:
Website Audit & Recommendations
Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a Web site’s ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It’s also not unusual to combine a Site Audit and Web Site Strategic Planning into one assignment.
Areas of investigation during a Website audit include:
- Technical and structural review
- Keyword research and development
- Site organization and navigation
- Backlink analysis
- Competitive assessment
- Content assessment
If a site’s basic structure and organization is a major obstacle to strong rankings in the search engines, a large-scale redesign is needed. This typically involves:
- Updated site organization and navigation plans
- Updated directories and filenames (URL’s)
- Updated page titles, meta descriptions, etc.
Website Content Plans
Some kinds of content are best suited for capturing organic search traffic; some for encouraging links from other sites; some for attracting the attention of key professional constituencies; etc.
Most sites don’t spend enough time thinking about:
- What kinds of content they need
- Who they are targeting with each kind of content
- How to best display their content
- How to market their content
On-Going SEO Consulting
Many clients require an on-going SEO and search marketing resource for needs including: Site evolution and updates, technology changes, anti-competitive activity, category news and evolution, project overflow and new idea generation. Retainer arrangements mean that a client can pretty much get any question answered at any time.
Contact us if you’d like to learn more about any of our SEO/SEM services.